Heineken N.V. (1982-1987) Case Solution
Abstract:
The 1982-87 duration saw considerable growth of Heineken's European companies, in addition to brand-new embed Asia, Africa and the Western Hemisphere. This case sums up a few of the significant advancements for these 5 years on a geographical and item basis, then explains a few of the crucial issues of the Executive Board for the years ahead.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1988
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