Focuses on the efforts of Heather Evans, a second year MBA students, and her attempts to start a business dress. Considering the business plan and the acquisition of control over the financial and human resources necessary to implement the plan. "Hide
by Howard H. Stevenson, Michael J. Roberts Source: HBS Premier Case Collection 46 pages. Publication Date: September 23, 1983. Prod. #: 384079-PDF-ENG
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