Hearts On Fire, a successful branded diamond company, created the place of the Brand Development Manager (BDM) to build the company's existence, sales, and relationships with its retail clientele.
1 year later, the CEO, CFO and President must appraise the impact of the BDM on retail customers, the type of person necessary to be triumphant in this position, inner coordination issues with the company's sales force, and the monetary returns versus other uses of capital for the firm. The case raises issues in managing fiscal evaluation of choices, individuals choice, and resellers, motivating and aligning business strategy and sales management systems.
PUBLICATION DATE: September 30, 2008 PRODUCT #: 709436-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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