To optimize their effectiveness, colour cases ought to be printed in colour. Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in Spring 2009. Around GE, healthymagination ensures a strong focus for new product introduction efforts all with price, quality, and accessibility as its three pillars. But will this concentrate enable GE to reach and maintain market leadership across a health care marketplace that is being buffeted by powerful currents, including changes in disease patterns that are chronic, cost pressures, and rationalization of buyer behavior? Additionally, health care spending is also growing in emerging economies, which might provide a powerful growth engine for the future.
GE has historically been a technology leader, selling the most innovative equipment to a variety of medical institutions. Will a whole shift to healthymagination enable GE to demonstrate strong organic growth through innovation, as executives had charged at GE?
PUBLICATION DATE: November 01, 2011 PRODUCT #: 512039-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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