'HEALTH' MARKETING AND NUTRITION LABELLING: A FLAVOUR OF…SUSPICION Case Solution
The case research study concentrates on the release on the French market of Danone Group's protein treat 'Danio' in 2014. Beyond a relatively traditional commercial economics analysis on the market placement of the item, the case focuses on the relationship in between this positioning and its interaction on the one hand, and the French public guideline concerning 'dietary info' on the other side.
This is just an excerpt. This case is about Business
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