Complete health care insurance reform was a perennial goal of the Democratic Party. Although reform efforts had persistently ended in failure, proponents of reform saw a new window of opportunity after the 2008 Presidential election. Barack Obama had campaigned on the promise of reform and was elected by the greatest margin of victory for any Democrat in decades.
In Congress, Democrats held sizeable majorities in the House (257 of 435 seats) and also the Senate (58 of 100 seats, plus two independents who caucused with Democrats). Shortly after his inauguration, President Obama held a forum assembling representatives from unions, the health care business, and Congress to establish his pursuit of health care reform. This case reviews the public, legislative, and political conflict that ensued. It follows the interest groups with a stake in health care coverage, and also the strategies that they, along with politicians, used to promote their goals within the context of U.S. policy making associations.
PUBLICATION DATE: August 20, 2011 PRODUCT #: P74-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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