In the month of June 2013, the creator of Healing Through Humour, a humor school for individuals with mental illness, considered his options to overcome the impediments to growth for his not-for-profit organization. The school, located in donated space in the office of the Schizophrenia Society of Saskatchewan in Regina, was intended to build self-esteem and life skills for people experiencing mental illness, to raise public awareness about mental health issues and to break down barriers of mental health discrimination in the vicinity. The classes were free to support turnout by people who have restricted means.
Money from ticket sales for the public performances of the course was used to finance operating and performance costs, but there was little left over to enlarge the promotional budget of the organization beyond maintaining a basic website and Facebook page. Low attendance for both the classes and also the performances underlined the necessity to identify and access target market segments grow the class size to a critical mass to increase community knowledge of the support service and secure continuing funding to make this health care initiative sustainable.
PUBLICATION DATE: October 30, 2013 PRODUCT #: W13454-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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