H.E. Butt Grocery Co.: Leader in ECR Implementation (A) (Abridged) Harvard Case Solution & Analysis

Description of the communications industry, leading to the development of efficient consumer response (ECR) in the grocery industry and its adoption by HE Butt Grocery Company "Hide
on F. Warren McFarlan Source: Harvard Business School 13 pages. Publication Date: August 22, 1995. Prod. #: 196061-PDF-ENG

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