HDFC Life Insurance (HDFC Life) played in changing established banks began entering the insurance business. Although several brands in different positioning strategies advertised, consumers were not receptive. HDFC Life has conducted a survey that seemed to bring senior manager for digital marketing to a standstill. The objective is to introduce differentiation, which may be associated with HDFC brand, despite the limited categories of thought and unresponsive target segment. The case also takes into account the changing lifestyles of potential buyers of insurance in India, their new interest in buying insurance online and complexity of services brand in emerging markets. "Hide
by S. Ramesh Kumar, Akshat Kumar Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: October 24, 2012. Prod. #: W12274-PDF-ENG
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