Team of top managers of leading companies in the Indian Finance House must decide how to deal with the emergence of strong competition in the late 1990s. Founding industry and dominated for nearly 20 years, a respected company faces many new members from the banking, mortgage finance, and insurance sectors. In particular, management must decide how to respond to aggressive new competitor who copied processes HDFC, lured in some of its key employees, and are misleading, but legal, advertising interest rates attracted customers from HDFC. "Hide
by Lynn Sharp Paine, Carin-Isabel Knoop, Suma Raju Source: Harvard Business School 26 pages. Publication Date: Mar 08, 2001. Prod. #: 301093-PDF-ENG
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