Professional boxing was a mainstream sport, whose stars were widely known to the public. Leading fights were broadcasted on network television. By the 2000s, the landscape had changed radically. Boxing has developed into a niche sport in the United States, a few fighters were known past the hard-core fan base, top fights were only available on premium cable or pay-per-view (PPV), and other combat sports were on the rise. This case describes the universe of professional boxing, including the parts of fighters, managers, supporters, and television. It focuses on a decision facing one of the significant economic drivers of the sport, HBO. In the month of September 2012, Julio Cesar Chavez Jr. had lost a little fight to the Sergio Martinez inspite of a thrilling conclusive round. The fight was envisioned on HBO PPV. Most of the observers believed that a rematch would be held, and that it would bring a considerable PPV audience. Nevertheless, Martinez planned a fight in his native Argentina prior to a possible rematch. Chavez would probably have an interim fight. HBO contemplated the chance of having the interim Chavez match on their cable station rather than on PPV.
This would make the fight accessible to more viewers increasing the audience for the PPV rematch with Martinez, and also would guarantee Chavez a sizable payment from television rights. However, in the event the fight was on PPV, Chavez would get the opportunity to bring in more money based on PPV sales (and additionally take the danger of a lower payday if PPV deal did not meet expectations).
PUBLICATION DATE: April 01, 2013 PRODUCT #: SPM51-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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