This case presents the management challenge of a high-growth manufacturing company situated in India that's considering a major international attainment. It is a decision that can invoke both product and geographic diversification. The case also provides a great context for studying the development of international strategy in a firm, as it presents Havells from an entrepreneurial startup trading company to a production business that is successful and going on to become a global company.
The case will fit good in a tactical production class, either on the topic of diversification strategy or strategy that is international. The selection is not relatively simple and permits the instructor to take the course through an in-depth analysis. Given the short duration of the case, it can be used efficiently in executive education class.
PUBLICATION DATE: November 11, 2009 PRODUCT #: 909M89-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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