Havas, by 2013, emerged as the world’s 6th largest advertising, digital, and communication group. The firm was offering various services all across the world with number of semi-independent agencies in about 100 countries, while it had the headquartered in Paris, France. The headquartered of the company’s largest unit, Havas Worldwide, was in New York, which was an integrated marketing communications agency.
The CEO, David Jones, had the mission to bring Havas Worldwide to a leading position in the industry through developing the agency in the digital innovation. The case describes the barriers exist in an industry undergoing digital transformation and how the CEO make the best use of his expertise to overcome these barriers. The case is accompanied with the example of a crowdsourcing advertising agency, Victors & Spoils, to evaluate the internal response.
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