Hassina Sherjan was educated and nurtured in the USA and was born in Afghanistan. The first was to prepare young women through a non-profit organization she started calling Aid Afghanistan for Education and a for profit firm, Boumi, that makes and distributes products for the house such as curtains, pillow covers, tea cozies, coasters, bedclothes, and toilet accessories. The mission of Boumi would be to create work for women, based on conventional Afghani designs and using locally grown cotton, particularly in Afghanistan.
That it is sometimes a large, if not leading, funding source for Assistance Afghanistan for Instruction Sherjan needs to grow Boumi. As a way to grow Boumi, Sherjan must confront several challenges including backing, finding and managing skilled workers, and getting distribution for Boumi products in major markets like the United States along with Europe.
PUBLICATION DATE: September 06, 2011 PRODUCT #: 112029-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE.
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