Can be used in courses on advertising, handling small businesses, entrepreneurship, and strategy. The case raises classic dilemmas about how a business that is stabilized can reignite its growth.
It poses the questions: How does a business bundle complementary products or services, increase spend per customer, create more reasons to purchase, increase customers, and enlarge selling locations with little capital outlays?
PUBLICATION DATE: November 27, 2009 PRODUCT #: UV3943-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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