Harnischfeger, the market share leader, is facing increasing competition in the industry portal crane. The key question facing the company is how to respond to competitive threats, without undermining the attractiveness of the industry. The case addresses a number of ways that you can try to return Harnischfeger market share without embarking on a price war. "Hide
by Adam Brandenburger, Gus Stewart Source: Harvard Business School 17 pages. Publication date: April 11, 1991. Prod. #: 391130-PDF-ENG
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