Mahindra & Mahindra Ltd., an organization worth US$15.4 billion in year 2012, has continuously maintained the leading tractor manufacturer in India for the preceding 30 years. The agricultural tractor sale market in India is seasonal and escalating.
To satisfy demand, the business has 26 sales offices and four manufacturing plants across the country; their primary job would be to organize supplies between its 800 dealers along with the company. The sales offices provide a rolling tractor demand outlook for the current month plus two months in the future; it is used to decide on the number as well as models of tractors to empower placing parts supply orders in advance and to produce.
Deputy general manager of sales in the Farm Division of the company's has been receiving an escalating variety of complaints from irate dealers about the irregular and limited supply of tractors from the stockyards of the company. This has developed pressure and low dealer satisfaction. The deputy general manager has conducted a decision to inflate the demand anticipation of agriculture tractor sales and consequently provide direction. Student spreadsheet 7B13D019 with data is available.
PUBLICATION DATE: January 13, 2014 PRODUCT #: W13569-PDF-ENG
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