The case examines Harley Davidson's decision to enter the Indian market. Due to India's rapidly growing economy and its swelling base of high-net worth consumers, numerous high-end product businesses lined up to enter India. The case enumerates the factors that such businesses should take into account when selecting new markets to enter.
Additionally discussed are the various post-advertising problems Harley Davidson faced in India after its entry as well as the resolutions the business could execute to resolve those dilemmas. The case provides an opportunity for students to comprehend the dynamics involved in selecting new markets for the company to maximize its gain while enlarging its business.
PUBLICATION DATE: November 20, 2012 PRODUCT #: W12318-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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