Harlequin enterprises, well-known publisher of romantic fiction series, faced threats its leadership position as the world's largest publisher of romance associated with the growing popularity of the same name, women's fiction novels. Harlequin was a dominant and highly profitable manufacturer of series romance novels, but studies show that many customers are reading, how many single title romance and fiction books, women, as a series of novels. Facing a steady loss of share in the growing market size women fiction, Harlequin convened a working group to study the possibility of resuming the same title, women's artistic program. "Hide
by Roderick E. White, Mary M. Crossan, Ken Mark Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: March 18, 2003. Prod. #: 903M07-PDF-ENG
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