Happi Coat Brochure Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Happi Coat Brochure

The Cover Page

The cover page of the brochure shall be attractive and eye catching with the entire focus on displaying the special discount offers along with certain images of the new arrivals for Natori at its online and departmental stores. The cover page may also display the name of the company and its vision in caring for its customers. The vision of Natori is to offer a luxurious experience for women to enjoy personal treasures. The vision or the tagline of the company is necessary in educating customers the core reason for the company to launch the particular category of brands.

Contact Information for Natori

The contact information of the company to place orders and the customer assistance number shall also be provided in the brochure. To place an order by phone, please call (the name of the operator) 646.415.5300 or for any further technical assistance, call our 24 hours customer service at 212.532.7796. The contact information shall be available on the cover page and as well as on the last page.

Online shopping store

The link of the website shall be provided along with the links to other social networking websites must also be provided for further ‘likes’ and followers. The prospects for joining the social networking websites shall also be defined in which it shall be mentioned that the users have a chance to win exciting products as free giveaways for most likes and shares on social media platform. The payment mode for the purchases shall also be displayed in the form of credit card images or a PayPal logo for the information of consumers

Physical Store for Natori

The new physical store has been opened for Natori in New York, so the brochure shall describe the location of the store and the product line that is available in the departmental store. However, the brochure shall also provide a link to its website that locates department stores of Natori in different countries that a company is operating. An image shall also be provided for the various sections of the upscale departmental store.

Background of Natori

Natori specializes in fashion designing and manufacturing of women’s apparel that includes sleepwear, lingerie, and other ready-to-wear and high-end products that could be available at any physical stores and virtual stores of the company. The headquarter of Natori is situated in New York and is currently operating in 15 different countries through online and upscale department stores. Until recently, the company has set foot in the home furnishing industry and have also started a men’s section as well to attract more customers. Natori is also seeking a licensing agreement from other companies related to its Natori perfumes.

History

Natori is an entrepreneurial venture initiated by Josie Natori, a native Filipino who had her childhood dreams to become an entrepreneur. Josie Natori started her career in the investment banking and became vice president at Merry Lynch Investments, but since then she has been focused on her childhood dream. She began her entrepreneurial career by opening up a McDonald’s franchise. However, one of the buyers insisted that she must sell nightshirts from her native country and sell it in the United States.

Natori Today

It has been 37 years since the company set foot in the women’s lingerie and underwear market. The company has expanded its various product offerings from the traditional lingerie to loungewear and other sleepwear products. The company is set to grow in other developed markets to target more customers.

Happi Coat by Natori

Natori offers a wide variety of Happi coats which are made of different materials to entertain every need of a consumer in the market. On its online stores, Natori has published a separate section for its ‘just arrived’ Happi coat products for customer awareness in order to check for new arrivals. While considering the brochure, it shall display the images for a Christmas related theme for Happi coats. The Happi coat shall be related to the dressing code of Santa Claus to draw more attention.

Special Offer or Discounts to Promote Happi Coat on Christmas Day

In order to target potential customers on Christmas day, the company must identify the customer traffic and their shopping trends through observations to enable consumers in viewing their brands. A common customer traffic will gather information about their time spent throughout a single working day before Christmas. The special offers and discount section of the brochure shall be comprised of two pages that must induce impulse buying from customers. Some of the marketing strategies for Natori has been outlined below...................

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