Hanson Industries manufactures and markets award-winning design for ski boots. The history of the company from the ground up to July 1978, the product, production processes, marketing strategies, as well as background information for the cases of the Budget and Finance. "Hide
by William J. Bruns Jr., Julie H. Hertenstein Source: Harvard Business School 14 pages. Publication Date: November 1, 1978. Prod. #: 179076-PDF-ENG
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