Explores the creation of Rolex Watches Hans Wilsdorf. Provides an example of how one of the leading luxury brands in the world was created and, more generally, provides a means to study the competitive advantages of Swiss watchmaking (and other industries). Although Switzerland traditional watchmaking center, Wilsdorf - who was neither time nor Swiss -. He created a successful brand through its emphasis on quality and reliability combined with a celebrity marketing "Hide
by Jeffrey J. Jones, Alexander Atzberger Source: Harvard Business School 17 pages. Publication Date: May 27, 2005. Prod. #: 805138-PDF-ENG
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