Dr. Hans Fritz 37 years old when he arrived in Bangkok on March 1, 1998 will take up his position as General Manager of Novartis Thailand. Novartis is the largest pharmaceutical company in the world. He lobbied for the transition from full-time position for the task control line. He is facing an organization in chaos, demoralized staff and a market in crisis. Case describes his first month in this new position. His most important task at this stage is to set priorities when everything has to be done at once. He must decide who to trust in his team and what to do in the short, medium and long term. "Hide
by Mikhail Y. Yoshino, Carin-Isabel Knoop Source: Harvard Business School 17 pages. Publication Date: March 17, 1999. Prod. #: 399123-PDF-ENG
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