Hang Seng Bank is the second largest locally include bank and the fifth largest public company in Hong Kong. In response to growing consumer demand, peer pressure, and the pressure to increase profits, Hang Seng launched electronic banking in August 2000. This case is a study of why the Hang Seng accelerated its online banking strategies, important issues in the implementation of the strategy, and how to differentiate the Hang Seng your online banking from other banks. Hang Seng has been serving customers throughout Hong Kong in 1933, it has been regarded as a reliable and traditional banking community. Discusses how electronic banking helps Hang Seng strengthen its new image as a modern and progressive bank. The case also presents the question of how to measure the profitability of online banking and / or investment in technology. "Hide
by Julie Yu, Marissa McCauley, Shamza Khan Source: University of Hong Kong, 15 pages. Publication Date: June 7, 2002. Prod. #: HKU193-PDF-ENG
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