Case A describes the development from concept to production of the planet 's first and smallest hand held espresso machine. It demonstrates the value the role of prototyping plays in developing an advanced merchandise, capturing the periods and conclusions entailed along the plan path.
The machine is prepared for tooling and the CEO of Nielsen Innovation must choose to bring the product to market. As they had done with other products they had designed, should it be licensed? Or should they create a standalone business?
PUBLICATION DATE: November 29, 2011 PRODUCT #: INS360-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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