Habitat for Humanity completed the study brand evaluation, and found that his brand was worth $ 1.8 billion, the equivalent of Starbucks. Top management considers issues facing the organization.; Students are provided with the understanding that drives brand value for a large profit, and that is crucial to build and protect the value of the brand "Hide
by John A. Quelch, Nathalie Laidler Source: Harvard Business School 27 pages. Publication Date: June 30, 2003. Prod. #: 503101-PDF-ENG
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