Internet resource for independent professionals to create a marketing plan to build a brand. Along with the tone and message of the ads, executives must choose one of several different methods of treatment and the media, while remaining within your budget. "Hide
by Rajiv Lal, Ann Leamon Source: Harvard Business School 30 pages. Publication Date: September 15, 2000. Prod. #: 501005-PDF-ENG
Related Case Solutions & Analyses:
Avaya (C): Implementing Demand Generation in Brazil
Infosys: The Challenge of Global Branding
What Is the Best Global Strategy for the Internet
WPP–Integrating Icons to Leverage Knowledge
Addons: Targeting Impulse
Channel Change at the BIG PASTURE in Inner Mongolia
Castlight Health: Disrupting the Health Care Industry
So Long to SingleStop? (A)
Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk
Bluefin Labs: The Acquisition by Twitter
