Considering the choice Guidant should make in research and development costs and develop new products. In particular, the general manager Jay Graf believes that the benefits and disadvantages of the use of the product development skills that he learned in the core business of CPI, when applied to the additional business. Marketing strategy to promote high discussion. "Hide
by Stephen S. Kolesnik, Mikelle F. Eastley Source: Harvard Business School 28 pages. Publication Date: November 19, 1997. Prod. #: 698021-PDF-ENG
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