General Manager, Guam Visitors Bureau, a destination marketing organization, is faced with the problem of running the tourism industry on the island. There are strong interest groups that are structured competitive field in Guam, and a mature industry island faces ever increasing competition from rival destinations. General Manager shall formulate a realistic strategy that recognizes the internal and external constraints of his organization face and guarantees competitive position of Guam. "Hide
by Jim Kayalar Source: Richard Ivey School of Business Foundation 25 pages. Publication Date: November 27, 2008. Prod. #: 908M87-PDF-ENG
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