In January 2010, Andrew Witty understood that the Pharmaceutical Patent Pool in and of itself was not sufficient to generate actions on neglected tropical diseases. He declared, therefore the "Open Labs, Open Minds" strategy. Was this enough to support action for neglected diseases affecting the world's lowest? How would the shareholders of GSK react?
PUBLICATION DATE: March 08, 2011 PRODUCT #: W10016-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION