Illycaff is a family company founded in 1933. She grew up to become successful at the international level the company focused on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 1999, the company established a center of excellence for coffee, called Universit-del-Caff (UDC). UDC is part of the overall strategy of the company, increasing its focus on quality and focus on scientific and technological innovation. The case describes the UDC, suggestions, of course, and its role in the company's strategy. "Hide
by Glenn Carroll, Hayagreeva Rao, Victoria Chang Source: Stanford Graduate School of Business 6 pages. Publication Date: July 12, 2010. Prod. #: SM188B-PDF-ENG
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