Bimbo, headquartered in Mexico with 2008 sales of $ 7 billion, was one of the largest bakery companies in the world. Even now, when it has grown dramatically in the past few decades, the company has earned a stellar reputation for its corporate social responsibility. Since the Company is focused on international expansion, the third generation of chief financial officer, Daniel Servitje, wondering how to keep it growing and CSR objectives neatly aligned.
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by V. Kasturi Rangan, Regina Garcia-Cuellar Source: Harvard Business School 23 pages. Publication Date: January 13, 2009. Prod. #: 509025-PDF-ENG
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