Grupo Bimbo: Growth and Social Responsibility Harvard Case Solution & Analysis

To optimize their effectiveness, color cases should be printed in color. Bimbo was one of the biggest bakery firms in the whole world. The firm had earned a leading reputation for its Corporate Social Responsibility, even as it had grown spectacularly in the last several decades.

As the business set its sights on international expansion, Daniel Servitje, its third generation CFO, wondered how to keep its increase and CSR aims neatly aligned.

PUBLICATION DATE: January 13, 2009 PRODUCT #: 509025-HCC-ENG

This is just an excerpt. This case is about SALES & MARKETING

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