In 2007, Grupo Bimbo, the world's leading player in the baking industry, is expanding in China, and at the same time, the enterprise initiative to make its U.S. and South American operations more profitable. Allows students to analyze all the global strategy of the company. Places particular emphasis on how multinational firms should best adapt to the differences in the basic institutions of capitalism and consumer preferences in different countries, as well as within them. "Hide
by Jordan Siegel Source: Harvard Business School 22 pages. Publication Date: March 2, 2007. Prod. #: 707521-PDF-ENG
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