Two friends have established tentree (TT), a Canadian entrepreneurial venture that sells an environmentally viable and fashionable brand of clothes. For every product, TT plants 10 trees in places around the world. Although TT is still in its infancy, it is already experiencing phenomenal growth.
The entrepreneurial founders now encounter numerous hurdles: how to remain neck to neck with the growing demand; the way to plant as many trees as they can while remaining true to their sustainable, environmental philosophy; how to break into the U.S. and other marketplaces; and where to source their merchandise.
PUBLICATION DATE: March 24, 2014 PRODUCT #: W14047-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
