Local businesses' experiences with utilizing Groupon to market themselves, ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for companies that used daily deal websites for example Groupon? This case analyzes the effectiveness of on-line deal sites that are daily from the viewpoint of local companies.
PUBLICATION DATE: November 05, 2013 PRODUCT #: 514047-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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