Collective buying industry has grown by leaps and bounds over the last few years, and Groupon stands out as a major player that revolutionized this market. This study describes the beginning of Groupon, and the growth of the company to the government increasing its numerous competitors, their solutions and strategies to strengthen the industry and the collective buying in general. Basic demographic data about customers Groupon (in consumer and small business),) are also described, along with the latest developments in Groupon in the industry. While Groupon, of course, found a unique model that uses the "gap" in the field of sales and marketing for local businesses, it is unclear what the future holds for Groupon. Will she be able to maintain its incredible growth rate, or the business will peak quickly and then disappear? "Hide
by Sayan Chatterjee, Alison Streiff, Sarah O'Keefe Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: February 14, 2012. Prod. #: W12674-PDF-ENG
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