The collective purchasing sector has grown by leaps and bounds in the last numerous years, and Groupon stand out as a chief player that has transformed this market. This case study describes the rise of its numerous adversaries, in addition to the company's rise to power, the starts of Groupon, its conclusions and expansion strategies, and the collective buying business as a whole.
Crucial demographic data about Groupon's customers (consumers and little businesses) are also described, together with current development at Groupon and within the business in general. While Groupon has definitely discovered a unique model that takes advantage of a 'white space' in sales and marketing to local companies, it's unclear what the future holds for Groupon. Will it be able to prolong its growth rate that is incredible, or is then and its company going to peak quickly disappear?
PUBLICATION DATE: February 14, 2012 PRODUCT #: W12674-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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