The case deals from the farm to the marketplace, conducted through a method of cooperatives located in the region of Anantapur in Andhra Pradesh, India, with the value chain of groundnuts. CCD is able to provide funding, training and other support needed to the hamlet-level cooperatives and also the district-level federation of cooperatives.
The case describes the various activities in the supply chain from the farm, to the mill to the last stage advertising. It further emphasizes the challenges for example dearth of irrigation, price fluctuations, etc. The crucial choices to be made are whether the extent of the cooperatives should be enlarged to include other products, and whether the federation should put money into forward integration and further value-adding activities.
PUBLICATION DATE: October 01, 2015 PRODUCT #: IMB531-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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