"We will make a program that..." Listening to this phrase in your firm may be a hint that you are about to wander down the erroneous path. This article explains the correct path to pursue in developing an electronic border, which entails uniting your company's real and digital resources in innovative ways that create new capabilities and generate new sources of sales and value.
Mentioning instances of firms that have done this productively, the author presents five models to facilitate business in exploring the true chances and applications well-matched to their unique strategies and needs. It is not concerned with creating more apps; it is about identifying what customer- or process-oriented your organization desires to result, and then achieving that result with digital capabilities that add value.
PUBLICATION DATE: September 20, 2013 PRODUCT #: IIR103-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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