Defines ignored and endangered species: a mature man buyer - Greydollarfella. Based on current research and interviews, Greydollarfella, in contrast to the young people do not seem to like to shop and so often ignored or excluded retail of retail environment. We affirm that Greydollarfella should be included in the not suspended, retail and marketing reasons. It is much richer and less time than the poor, young people and deserve retailer that matches his preferences and requirements of consumers. Greydollarfella - is not well understood, undervalued, and often find themselves isolated from the retail marketing strategy - offers great value for marketers and sellers are willing to take the time to understand his psyche, product and service needs, and views of the retail experience «Hide.
by Stephen Ogden-Barnes, Stella Minahan Source: Business Horizons 6 pages. Publication Date: July 15, 2006. Prod. #: BH200-PDF-ENG
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