Grey Advertising/Canada Dry Account Case Solution
A customer research study, utilizing psychographics and different market and attitudinal strategies, is commissioned through Canada Dry as a start to a $2 million advertising campaign created to detain the marketplace share pattern. Numerous customer habits, research study, and supervisory problems are elevated by the research study. Grey Advertising need to now establish a method based upon the outcomes of this research study.
After taking control of Canada Dry's mixers record in 1966, Grey Advertising put together an effective advertising campaign that boosted ginger ale sales substantially. Canada Dry's market allotment for ginger ale and also the other mixer items had actually stayed the exact same or decreased throughout this duration.
PUBLICATION DATE: August 01, 1978
This is just an excerpt. This case is about SALES & MARKETING
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