When Greg Dyke took over the BBC in April 2000, he was known as a charismatic leader with an impressive track record in television. His critics have expressed concern about their outsider status and his lack of experience in manufacturing kinds of high quality service program, which has been nurtured by BBC. Describes the steps, Dyke took to change the BBC and the events that led to his downfall. "Hide
by Alfonso Daniels, Paddy Miller Source: IESE 19 pages. Publication Date: June 22, 2004. Prod. #: IES149-PDF-ENG
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