The world-wide market leader in manufacturing level plate solar thermal collectors, GREENoneTEC, was encountering new challenges: the potential market entry of Chinese low cost competitors along with a substitution hazard from photovoltaic’s.
The business founder and chief executive officer had developed GREENoneTEC from a garage initiationto the sector's premier business; however, GREENoneTEC's research and development, production, quality, sales and supply strategies, and penetration into other areas of the solar market would all need to be looked at from new perspectives. Could GREENoneTEC keep and create a sustainable competitive advantage in this environment that is changing and challenging?
PUBLICATION DATE: July 28, 2014 PRODUCT #: W14309-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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