‘Greening’ Transportation in the Supply Chain Harvard Case Solution & Analysis

Despite pressures from investors and customers - and the prospect of ever volatile energy costs -only 9% of Fortune 500 companies include environmental goals within their public documents. A study of those 44 firms shows some of the best practices that can help a business go the distance, finally working with its partners to rethink its entire transfer infrastructure.

Businesses must show three distinct degrees of integration before they could embed the decrease in greenhouse gas emissions into their transfer strategies: creating a foundation (recognizing the difficulty), shifting internal business practices (constructing an environmentally aware culture) and affecting supply chain practices (such as better vehicle use or more efficient routing). Within these groups, the tactics need to be quantified by cautiously calibrated metrics that can track both ecological and financial development. As employees begin adapting their own decision making to the priority that is new -by, for instance, choosing videoconferencing rather than traveling -executives should spread such success stories, reinforcing the institutional taste.

PUBLICATION DATE: January 01, 2010 PRODUCT #: SMR338-HCB-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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