The process of determining a more efficient, less expensive and more environmentally friendly ways to build complex objects, especially for a company like Hermes, (fictitious) microchip company that uses a special "clean rooms" in production. This case presents opportunities for stakeholder analysis, discussion of strategic thinking, and the study of the complex issues related to the "greening" of the physical plant. "Hide
by Andrea Larson, Chris Lotspeich Source: Darden School of Business 21 pages. Publication Date: August 28, 2004. Prod. #: UV2006-PDF-ENG
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