To maximize their efficiency, color cases should be written in color. Patrick Coveney, CEO of Greencore, among the very best makers of private label prepared foods sold through U.K. supermarket retailers, was assessing Greencore's growth alternatives.
Increase likelihood was restricted in the U.K., a full-grown market in which retailers were unlikely to grant considerably greater market share to Greencore or any of its competitions. In the U.S., where Greencore had exerted great efforts to attain traction since its first launch in 2008, the marketplace for chilled, fresh food was far less developed. Can the Greencore translate its accomplishments in the U.K. to the U.S.? Or should Coveney concentrate on developing the U.S. marketplace or on maximizing Greencore's standing in the U.K.?
PUBLICATION DATE: December 12, 2012 PRODUCT #: 513052-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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