Ever find yourself looking for the perfect case for the exam or mid-term? They can be quite rare. "Green Bull" was written specifically for the medium-term exam in class management Marketing MBA. Instead of focusing on one particular concept or problem (eg, segmentation, depth of product line), it challenges students to develop a marketing strategy for food and drinks new line manufacturer of sports drinks that contain beneficial antioxidants. Focal range of solutions includes segmentation scheme (s), selection of a particular target segment (s), and a clear positioning statement (s) for the new product - in the light of market trends, customer, and competitor positions. Students must also provide advice on the product name, the number of products in the line, and the price (including break-even analysis). Distribution and promotion issues exaggerated, but there is enough information to determine the student guidance on a large account issues necessary integration 4p.
This Darden study. "Hide
by Marian Moore, Geraldine R. Henderson, Ronald T Wilcox Source: University of Virginia Darden School Foundation 11 pages. Publication Date: July 11, 2007. Prod. #: UV0787-PDF-ENG
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