Case provides confidential information for students presuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to permit technology from Keurig, a startup which has developed an innovative "piece pack" java brewing option.
The negotiation will make a decision regarding the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether exclusive distribution rights are secured by GMCR to the system of Keurig.
PUBLICATION DATE: December 09, 2011 PRODUCT #: 812103-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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