Since 1996 in the Colombian department of Choco, the poor nation that characterized by enjoying one of the highest levels of biodiversity on earth and being largely inhabited by ethnic minorities of African source. The Foundation executed productive projects which help in enhancing the living conditions in communities within a framework of environmental and social sustainability. In this line, in 2000, the Foundation encouraged the development of Oro Verde Corporation (hereinafter, OVC), a cross-sector alliance involving, in addition to AMICHOCO, three local social organizations. OVC developed the Green Gold program that considered conventional small- scale mining as a productive alternative that may be incorporated to specific market niches.
The case portrays the encompassing scenario of Choco department and how the mining industry is essential to its economy. It offers a lengthy explanation of the Green Gold plan, and also describes the role played by AMICHOCO in its creation and OVC's inception, with an emphasis on its value proposition: a business model that articulated traditional gold production in Choco with international markets that are green. Additionally, it recounts the anxieties expressed by community representatives regarding the model's efficacy and its capacity to create economic value.
These concerns raised the possibility of building alliances with moderate-scale private mechanized mining companies to be able to upgrade the model's economic impact. Displays provide informative information on the characteristics of Choco department, social and environmental consequences of medium-scale mining, environmental conservation standards regulating the Green Gold model, and estimated economic results for normal mining and mechanized mining operations.
PUBLICATION DATE: September 09, 2014 PRODUCT #: SKE150-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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